Position Overview: 

The Performance Digital Marketing Director is a results-driven strategist and executor responsible for generating measurable revenue and increasing ticket sales through the execution of data-informed digital campaigns.  This role owns all digital performance channels—including paid media, email marketing, and website optimization—with a laser focus on ROI, audience conversion, and offer effectiveness. The ideal candidate combines technical marketing expertise with creativity, ensuring every campaign, landing page, and email offer is optimized to drive transactions. This position is integral to maximizing the Symphony’s digital revenue pipeline and strengthening the customer journey from first click to purchase.

Lead performance digital marketing for Pacific Symphony’s Symphony Pass subscription product.

Key Responsibilities:

Paid Media – ROI-Driven Campaign Execution

• Own the full funnel of paid media campaigns across Google Ads, Meta, programmatic, and retargeting channels, with direct accountability for ROI and cost-per-acquisition.
• Optimize creative, targeting, and spend strategy in partnership with digital agency partners to ensure efficient conversions and revenue growth.

Email & SMS Marketing & Sales Offer Optimization

• Lead the orchestration, testing, and optimization of all email marketing campaigns and offers, with a focus on generating sales for ticketed performances, offers, and subscription packages.
• Drive revenue via targeted ticket offers per a variety of audience segments.
• Test subject lines, CTAs, personalization strategies, and sales-driven content to improve conversion rates and revenue per email.
• Manage campaign calendars and email cadences aligned to promotional offers and audience segments.

Website Strategy & CRO

• Oversee all marketing-related website updates, ensuring offers, performance pages, and landing pages are visually compelling and optimized for conversion.
• Run A/B tests on key pages, including ticket purchase paths, and deploy insights from heatmaps, user flow, and Google Analytics to reduce friction and improve conversion rates.

Symphony Pass Membership Subscription 

Manage all digital marketing efforts for the Symphony Pass Membership Subscription.

Marketing Calendar Coordination

Own the marketing campaign calendar across brand, subscriptions and single tickets marketing utilizing a project management tool such as Asana.

Marketing Analytics & Reporting

• Measure the performance of all digital campaigns with clear attribution to revenue, and generate actionable insights to refine strategy.
• Build dashboards and reports that communicate marketing ROI to senior leadership on a regular basis.

Qualifications & Skills

• 8-10 years of experience in digital marketing with a strong focus on performance marketing, sales offer optimization, and ROI accountability.
• Demonstrated success in driving ticket sales and revenue through integrated campaigns across email, SMS, and paid digital channels.
• Expertise in email and SMS marketing, including segmentation, personalization, lifecycle strategy, A/B testing, and performance reporting.
• Experience designing and optimizing sales and promotional offers, including discounts, flash sales, and urgency-based messaging.
• Strong command of Google Ads, Meta Ads, and programmatic platforms, with demonstrated ability to manage budgets for direct revenue impact.
• Experience managing subscription marketing including full-funnel digital analysis.
• Skilled in conversion rate optimization (CRO) using tools like heatmaps, A/B testing platforms, and analytics to improve landing page and funnel performance.
• Proficiency in website UX/UI flow optimization for conversion, content strategy and execution, ensuring updates are conversion-focused and aligned with active campaigns and promotions.
• Responsible for managing
• Fluent in Google Analytics, UTM tracking, attribution models, and performance dashboards across the digital marketing suite.
• Experience working with CRM and marketing automation platforms (Tessitura, Salesforce, HubSpot, etc.) with a focus on retention and re-engagement.
• Highly organized and results-oriented, able to manage multiple concurrent campaigns with cross-functional teams.
• Passion for live orchestral music, the performing arts, and audience development is a plus.

Preferred Experience

• Background in ticketed event marketing, entertainment, or live performing arts.
• Direct experience with email and SMS campaign management platforms (e.g., WordFly, Klaviyo, Twilio, Attentive).
• Proven track record of building and optimizing sales and promotional offers to drive revenue and urgency.
• Working knowledge of HTML/CSS for email and landing page customization.
• Familiarity with AI-driven marketing tools, automation, and predictive analytics.
• Experience creating executive-level performance reports and dashboards for digital marketing initiatives.

To Apply: Please submit your resume, a cover letter detailing your relevant experience to Jayee Liu jliu@pacificsymphony.org.